experience
One instinct. Three places it shows up.
Untangling complexity between C-suite strategy and execution.
The problem was never the vision.
Organizations don't fail from lack of strategy. They fail from accumulated workarounds, every bandaid, every rushed fix, every "we'll deal with it later" becomes a knot. My instinct is to find where it began and rebuild what should have been there from the start. Three things happen when I do that work.
Enterprise Client Advisory
Managing C-suite stakeholder alignment, scope negotiations, and account growth. I serve as the primary relationship owner, pulling together ambiguous organizational goals into clear program charters while protecting account health and engagement economics.
Digital & MarTech Program Delivery
Directing complex website builds, GTM campaign launches, and platform migrations. I build the governance and delivery frameworks that bind cross-functional teams of developers, designers, and strategists across Jira, Smartsheet, and enterprise PM systems.
Hands-On Execution & Operations
Grounded in real-world execution across SEO, paid media, inbound marketing, and web architectures. Knowing how the execution is stitched together allows me to estimate scopes accurately, untangle technical risks early, and lead technical teams with real authority.
