A Decade of Delivery

Ten years partnering with enterprise ecosystems and growth-stage brands to translate ambiguous, multi-million dollar goals into shipped digital infrastructure. I own the full client-to-delivery arc, managing the relationship, defining the digital strategy, and steering the cross-functional teams required to execute it. Nothing gets lost in the handoff.

The Strategist

Enterprise Go-To-Market & High-Stakes Scale
True enterprise strategy is the art of seeing the friction points everyone else has learned to tolerate, and building the systems that should replace them. As a GTM project lead and senior consultant, I act as the central operational nexus, uniting diverse business verticals, from Marketing and Content to Sales and Strategic Partnerships, to scale organizational capabilities and drive brand-new revenue opportunities.
Senior Consultant & GTM Project Manager | Jakala North America
Serve as the main cross-functional project manager and consultant reporting directly to the North American leadership team. Orchestrate activities between distinct verticals, Marketing, Content, Sales, Partnerships, and internal Subject Matter Experts (SMEs). Directly embedded into critical client engagements to architect high-level organizational strategies, map project roadmaps, and lead multi-channel growth initiatives spanning web builds, events, partner campaigns, and automated sales email flows.
Within major client accounts, manage high-value roadmaps, governance, and program strategy deliverables from initial architecture through final delivery, while remaining embedded as the project's day-to-day PM throughout. Hold the strategic design, the client relationship, and the execution together, without splitting the work across multiple roles.
Senior Client Services Analyst | Advantage Solutions
Served as the strategic project lead and client liaison for tier-one global brands, including Mars Inc. Maintained a demanding national travel schedule to conduct high-stakes in-person strategy meetings and deepen client relationships where face-time was critical to retention. Directed the data analysis for hundreds of experiential event activations across the country weekly, translating complex data sets into executive-level recommendations aligned with enterprise goals.
Senior District Manager | ADP
Record-breaking strategic partner to business owners, earning top regional awards by rejecting transactional models in favor of a deeply consultative, relationship-first methodology. Leveraging a native understanding of small business operations, diagnosed distinct workflow and compliance friction points to deliver bespoke infrastructure protection. Actively managed the full regional go-to-market lifecycle, designing physical marketing drops, localized theme campaigns, and tailored information architectures to reconstruct trust, overcome legacy brand friction, and secure high-retention enterprise partnerships.
There was never any confusion about priorities or next steps—every team member had the information needed to move the project forward successfully.
- Taylor C.

The Translator

The Boardroom to the Build
A brilliant strategy means absolutely nothing without a clear mechanism to carry it from the boardroom into the code. I build my practice in that exact translation layer. By serving simultaneously as the client relationship owner and the digital delivery lead, I guide cross-functional teams of designers, developers, and copywriters to ensure the integrity of the creative vision is never compromised by the realities of technical execution.
Senior Digital Project Manager | The Charles Group
Hired to spearhead custom enterprise web design and development projects, managing high-stakes budgets totaling over $1M+ alongside agency leadership. Leveraged multi-disciplinary expertise to expand account footprints across multiple lines of business, directing integrated digital marketing campaigns, creative asset production, and full-scale social media strategy.
Lead Website Project Manager & Specialist | AVB Marketing
Recruited for specialized expertise in VIP client management, operational strategy, and proactive risk mitigation outside of standard website delivery. Headed the primary operational gateway for all agency accounts, ranging from local independent businesses to massive national brands, guiding owners through collaborative web design and technical product management within proprietary SaaS tools built on Magento infrastructure. Directed end-to-end full-funnel needs (advertising, social media) before seamlessly transitioning stabilized accounts to internal vertical specialists. Built deep in-person partner trust through national trade show representation.
Senior Account Executive | SkySlope
Led end-to-end client lifecycle management for a high-growth SaaS platform, introducing automated infrastructure solutions to complex real estate brokerage ecosystems. Operating in a remote environment across nationwide territories, championed brand awareness by actively designing and executing targeted marketing communication and inbound lead development. Managed the critical translation layer between early-stage product logic and busy, non-technical stakeholders through high-touch virtual engagement, custom system demonstrations, and deployment training.
Ashley effortlessly struck a balance between running a project to scope and budget while managing client relationships and handling challenging issues with remarkable ease.
- Kate G.

The Builder

Scrappy to Sustainable Digital Infrastructure
Long-term digital sustainability starts with an operational container that protects growth. Early in my career, I partnered directly with founders and mid-sized businesses to build comprehensive digital ecosystems from the ground up, hands-on, high-retention execution: full-scale inbound, SEO, and paid media frameworks alongside custom architectural website deployments.
Digital Marketing Consultant | Independent
A multi-year practice serving as a fractionally integrated strategic partner to business owners between enterprise roles. Built, managed, and deployed custom digital experiences in Webflow, Shopify, Squarespace, and WordPress based on unique engagement requirements, running end-to-end retention and lifecycle marketing systems within Klaviyo, Mailchimp, and various social media platforms.
Ashley provides a safe space to talk about your aspirations, extracting the vision you can't quite articulate and using it to make your dreams a reality.
- Jared B.

Ecosystems & Infrastructure

A curated directory of the enterprise frameworks, production platforms, and operational tools I deploy to scale client operations.

Enterprise & GTM

• HubSpot CRM & ABM Suite
• Salesforce System Architecture
• Apollo & Tribble Pipeline Orchestration
• Google Analytics (GA4) & Conversion Tracking
• SEMrush SEO & Market Positioning Suite

Production & CMS

• Webflow Custom Engineering
• Shopify eCommerce Infrastructure
• Sanity.io Headless CMS & Content Infrastructure
• WordPress Core Deployment
• Magento Enterprise Architecture
• Figma Design Collaboration & Handoff
• Adobe Creative Cloud Suite
• HTML5 & CSS3 Architecture Comprehension

Operations & Management

• JIRA Software & Sprint Planning
• Miro Collaborative Journey Mapping & Discovery
• Smartsheet Enterprise PMO
• Metric.ai & Harvest Resource, Profitability, and Budget Tracking
• Float Resource Scheduling & Team Allocation
• Klaviyo & Mailchimp Retention Marketing
• Slack, Teams, & Loom Asynchronous Workspace Alignment

Need more details? Request the official resume here →

From the Notebook

Incisive organizational strategy, unhurried reflections, and systemic frameworks delivered when the thinking is ready

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Ashley Slaven

Still finding the knots.
Still building the fix.